If interested in booth cleaning, please reach out to Aria Exhibitor Services at exhibitorservices@aria.com or by ordering through the Aria Portal. 

Last day Viper will receive any freight for transport to The Aria of Las Vegas. Late fees will apply. Any shipments delivered after this date will not be transported to the Aria. 

Sephora will be sending out a communication with all the final onsite information. More to come! 

Please provide all your onsite brand and vendor staff information. You will need to check in upon arrival onsite to receive credentials for load in and event days. Please include all staff including booth activation staff, founders, fabricators, sub-vendors, entertainers, etc. 

For Brand Booth Staff who will be working the booth, please register HERE. Limit of 8 per brand.

For any Supporting Vendors Staff who will be there for set-up and breakdown only, please register HERE.

Last day Viper will receive any freight for transport to The Aria of Las Vegas. After this date, late fees will apply. 

Sephora will be offering brand gratis storage service on a first come, first serve basis.

The standard storage space will allow for one pallet (about 4’x4’). The non-refundable cost of this service is $800 per storage space. This cost will be charged as a Sephora chargeback to the brand closer to the event. 

Please sign up using this link.

Additional spaces (space in additional to the one pallet) will come at an additional cost. If your brand booth is interested in more space, please let us know in the registration form under “Additional Information” and additional spaces will be allocated as available after the deadline.

If you have a last-minute storage space request once onsite, we may be able to accommodate, however it will come at an increased cost of $1,000 per space.

All food and beverage arrangements must be made directly through The Aria of Las Vegas by Thursday, July 10 with Angela Taylor. 

Place orders for your brands’s AV equipment via email to Quelli Blue and power HERE by Thursday, July 10, to take advantage of discounted pricing. Any orders received after this date will be subject to standard pricing. 

Place orders for your power via email to Reanna Lukes or HERE by Thursday, July 10, to take advantage of discounted pricing. Any orders received after this date will be subject to standard pricing. 

Place orders for your brands’s internet booth needs via email to Richard Hancock or call him at 702-224-4798 by Thursday, July 10. Any orders received after this date will be subject to standard pricing. 

Refer to both the Sephora Insurance Requirements & sample COI and The Aria Insurance Requirements and sample COI. Submit all COIs for the brand and any of vendors (including subvendors) below by Monday, July 7. 

Submit Sephora COI HERE
Title your file: BRANDNAME_BOOTHNUMBER_COI_SEPHORA 

Submit Aria COI HERE
Title your file: BRANDNAME_BOOTHNUMBER_COI_ARIA 

Sephora secured a courtesy room block at a discounted rate at The Aria of Las Vegas for our brand partners. Please click HERE to book your rooms by Wednesday, July 2.  Availability is limited, so act quickly!

For any room booking questions or concerns, please contact Aria Group Reservations at 702.692.6600 or Toll Free: 800.311.8999 and use code SSEPH0725AR when calling. 

For general SMC travel questions or concerns, contact SephoraSMC@hatch.im  

Please submit a list of all your hired vendors to this form. This should include your main scenic design/fabrication partner, as well as any other vendors that will be onsite in Las Vegas for load in, live event or breakdown.

All vendors is required to provide a COI to Sephora and a COI for the Aria. Please refer to the July 7 deadline description.

Please submit a description of the guest experience in your SMC brand booth by Friday, June 6. Reminder that the ideal guest experience with each brand takes about two to four minutes to allow for all participants to visit every booth in each room. 

Include a list of the products or swag that you will be distributing.

Please submit your guest experience summary as a Word doc and title your file: BRANDNAME_BOOTHNUMBER_EXPERIENCE.  

Upload HERE

Please submit your brand's booth rendering or detailed drawing of the fabrication within your booth outline by Friday, June 6. Ensure that overall dimensions are included, as well as list your Scenic Design Vendor. 

Please submit your booth rendering as a PDF and title your file: BRANDNAME_BOOTHNUMBER_RENDER. 

Upload HERE 

For brands who are partnering for Room Drops, Welcome Bag or other onsite gratis moment, please verify your participation by completing this form by May 23.  

***Any gratis that will be distributed at your booth does not need to be registered here - please include this booth gratis information in your Booth Experience Description due on June 6.

Please only fill out this form if you have been in contact with your merchant partner, and have received approval for these partnership moments. 

Each brand will be provided with access to its specific booth details including dimension, location and booth number.

Please verify your participation in the SMC 2025 Welcome Lounge or Brand Break by completing this form. Only one RSVP per brand is required for commitment. 

*Only register if you have approval from your lead merchant.

Please verify your participation in the SMC 2025 Multiworld Brand Experience by completing this form. Only one RSVP per brand is required for commitment.